Unrig USA
UNRIG USA
501(c)(4) Nonpartisan
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You Can't Google
What You Can't Name

Why vocabulary is infrastructure — and how naming what's broken is the first step to fixing it.

You know something is wrong. You open a search engine. You stare at the blinking cursor because you don't know what to type.

You searched
"why can't I afford anything"
You got
Budgeting tips, side hustle guides
You needed
Parameter failure — the system's numbers were set against you (LP12)
You searched
"why does nothing I do matter"
You got
Motivational quotes, burnout articles
You needed
Asymmetric delays — destruction is fast, correction is slow (LP9)
You searched
"I feel like I'm going crazy"
You got
Anxiety checklists, meditation apps
You needed
Paradigm collapse — you're not sick, you're seeing clearly (LP2)

The search engine works fine. The problem is upstream of the search engine. You need the word before you can find the help.

Not all interventions are equal.

In 1999, systems scientist Donella Meadows published "Leverage Points: Places to Intervene in a System" — a ranking of twelve places you can push on a system, ordered from least effective to most effective. It remains the clearest map of why some reforms change everything and most change nothing.

LP12 Parameters "I can't afford anything"
LP11 Buffer sizes "I have no cushion"
LP10 Material stocks & flows "My phone is listening"
LP9 Delays "Nothing works fast enough"
LP8 Negative feedback loops "The courts can't stop this" Unrig Focus
LP7 Positive feedback loops "Things keep getting worse" Unrig Focus
LP6 Information flows "I can't tell what's real" Unrig Focus
LP5 Rules of the system "The rules don't apply anymore" Unrig Focus
LP4 Power to change rules "Nobody's coming to save us" Unrig Focus
LP3 Goals of the system "What are we even fighting for?" Unrig Focus
LP2 Paradigm "The shared assumptions that create the system"
LP1 Transcending paradigms "The ability to see beyond any single paradigm"

99% of political energy goes to LP12 — arguing about what the numbers should be. Minimum wage, tax rates, interest rates. Unrig's safeguards intervene at LP3 through LP8 — the rules, information flows, feedback loops, and goals that determine what the parameters will be in the first place.

What happens when you change information flows instead of parameters

In 1986, Congress passed the Emergency Planning and Community Right-to-Know Act, which required factories to publicly report their toxic emissions through the Toxics Release Inventory. No new regulations. No fines. No enforcement. Just: tell the public what you're putting in their air and water.

Toxic emissions dropped 40% in the first year.

This is a Leverage Point 6 intervention — changing information flows.

The naming is the infrastructure.

People working on the same problem don't become a community until someone names what they share. Before the name, there are scattered individuals with private frustrations. After the name, there's a search term, a research trail, a community, and a capacity for collective action.

This is what Wenger documented in communities of practice: shared vocabulary is what turns a collection of people into a group that can act. Without the word, the knowledge stays trapped in individual experience. With it, people can find each other, compare notes, and coordinate.

FELT SENSE NAME SEARCH TERM RESEARCH TRAIL COMMU- NITY ACTION THE CYCLE REPEATS

That pipeline is this entire website. Every page is a stage in it. The problem page gives you the felt sense. This page gives you the names. The safeguards give you the search terms. The research gives you the trail. And the action page is where the community begins.

Assess It → Read the Safeguards →